Meet the MaxiDent Team

Launched in 1980, Maxim Software Systems has been providing dental management solutions for over 30 years. Headquartered in Winnipeg, Canada, its software is used by thousands of dentists on three continents.

The company is a recognized leader in delivering state-of-the-art dental practice management software. Its innovative, easy-to-use software suite, Hygienist MaxiDent, integrates cutting edge technologies like voice input, touch screen, tablet design, electronic signature, and digital imaging to help hygienist offices improve productivity, optimize efficiency, boost income, and, most importantly, ensure optimal patient dental health.

Alex Zlatin


As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 13 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors. Alex volunteers his time and expertise with various professional organizations, has launched the Dental Office Managers Association of Canada and is the author of Responsible Dental Ownership: Balancing ethics and business through purpose available on Amazon.


Chieu Quach


As the head of MaxiDent’s technology and production team, Chieu brings over a decade of solid industry and technical experience to the task of insuring that MaxiDent maintains its position at the forefront of practice management software providers. In overseeing the development of all new software features and components, Chieu maintains strong lines of communication with both the technical support department and MaxiDent users to ensure that all MaxiDent software continues to meet and exceed the requirements of our customers.

Cindy Shewchook


Cindy is a vital hub of MaxiDent’s head office, managing the company’s administrative functions and ensuring that all departments are functioning smoothly in addition to being a friendly, familiar voice to our software user family. Her years of dedicated service as an integral part of the Management Group mean that Cindy knows the company inside and out; providing our users with 100% at every level of service.

Monica Trimble

Executive Assistant

Monica started with MaxiDent in the Training / Implementation Specialist department and has grown into the position as Alex’s Executive Assistant, while working more directly with the team at our office for everything from Marketing, to Implementation and Support. Her strong organizational skills and creative problem-solving continues to help both client offices and the MaxiDent office to run smoothly. For over ten years Monica has helped offices become fully functional in MaxiDent and she continues to be a resource for them while focusing more on coordinating behind the scenes at our head office.

Noel Barlaan

Hygienist / Denturist Business Advisor

With over a decade in providing exceptional service to our clients, Noel has expanded into a Business Advisor role. He believes that every business is unique and as such, listening to every client in order to fully comprehend the nature of their business and goals is key. It is only through this process that Noel is providing invaluable advice and assists his clients in achieving milestones and reaching their goals. Through his extensive knowledge and a genuine curiosity, he is helping hundreds of clients with their daily business challenges. 

Kim Takeuchi

Network Administrator

Kim has been a member of our MaxiDent family since 2008. As our Network Administrator, he maintains the entire technological suite and ensures minimal downtime. In today’s world, with technology advancing at a scary pace, Kim’s ability to learn new domains is invaluable and is a part of the backbone of our ability to deliver top-notch services with leading-edge technology that is both reliable and intelligent.

Laura Veroba

Copywriter & Editor

Laura has been with MaxiDent for over 5 years, starting as a Customer Service Representative and moving on to become the Copywriter and Editor. With a degree in English and Psychology, she brings experience and passion to her work in an effort to fulfill the vision and purpose of the company by empowering dental professionals with valuable tools and information. She also volunteers as Administration Officer for the Dental Office Managers Association of Canada.

Le An Do

UX Designer

Le An completed the UX Design Program at the Red Academy in Vancouver. As a new UX designer, she has created a mobile app, web app, and is currently working on the MaxiDent website.  She is artistic, creative, and enjoys drawing. With her passion as an artist and over 6 years of experience working in the dental industry, her goal in this position is to significantly improve the design as well as the client experience. 

Blair Petrachek 

Software Development Manager

Blair holds a Bachelor’s degree in Computer Science and a specialization in Databases, Datamining, and Software Engineering. As the head of the Development Team, he is integral to the architecture and design of MaxiDent and is responsible for the software’s Development Process and Lifecycle. Blair and his team of experts are key in our overall strategy to offer our customers a top quality software program in Canada and internationally.

Taylor Ferens

Scrum Master / Software Developer

Taylor holds a Bachelor’s degree in Computer Science and a Specialization in Graphics and User Interfaces. As the Scrum Master of the Development Team, he is integral for maintaining and adapting Scrum practices in our development team. Taylor and his team of experts are key in our overall strategy to make our software development cycle as seamless and efficient as possible.

Shannon Maksymowicz

Implementation Specialist

As a Trainer and Implementation Specialist, Shannon brings the skills of creativity and incredible patience to her role. She holds a Bachelor of Education, as well as a Bachelor Of Arts and has been working in Adult Education for over 2 years. It is this, combined with her unique ability to develop long-lasting relationships, that makes her invaluable to our clients.

Britt Hilderbrand

Implementation Specialist

Britt is personable, friendly, and level-headed. With a background in psychology, she is very attuned to people’s personalities and knows how to respond calmly in stressful situations. 5 years of training experience and 9 years in customer service gives her the unique ability of practicing incredible patience and providing exceptional service.


Hazelle Tapay

Implementation Specialist

Hazelle is one of those unique individuals who is capable of great empathy in her communication while being a well-rounded and tech-savvy professional. With a bachelor’s degree in Computer Engineering, she has successfully managed multi-scale Software and Hardware Implementation projects for over 7 years, prior to joining the MaxiDent team. Hazelle is extremely passionate about delivering superior and consistent service and demonstrates this through building trusting relationships with each of her clients and their staff.   

Troy Astrope

Software Developer

Troy has been working in technical support and customer service for over 9 years, and during that time has developed a customer-focused approach to problem-solving. He studied Electronic Engineering Technology at Red River College and has experience with high-level I.T. support, including infrastructure management and network administration. Troy is a diligent troubleshooter, a curious learner, and a self-proclaimed super-nerd, all of which make him an exceptional addition to the support team.

Daniel Burch

Software Developer

Daniel has experience as a full-stack web/mobile applications developer and is a recent graduate of RRC, earning a Business Information Technology diploma. He is a young, creative and enthusiastic Software Developer and, through constant learning of new technologies, is able to come up with creative solutions to the most complex problems facing dental clinics today.

James Scott

Account Manager

James is a Commerce grad (Marketing/Sales Management) and has held key client-centered positions within well-known organizations in which he learned that people and relationships matter and always come first. James is known by our clients to go above and beyond to solve any problems, answer any questions and guarantee an exceptional experience.

Jay Camet

Account Manager

Jay brings a vast amount of experience and knowledge to the MaxiCare team. Not only does he have experience in tech support, but also in leadership, supervising, and tier 2 technical issues. He carries a Bachelor of Science degree as well as a degree in Marketing Management, both of which provide him with the necessary tools to meet and exceed customer expectations.

Mike Jenson

Account Manager

Through his career with McDonald’s as a branch manager, Mike realized early his passion for helping people. Combining this passion with technology indulgence, he earned a Cisco Certificate and CCNA Level 1 Certificate at Louis Riel Arts and Technology Center and knew that he must dedicate himself to helping people through technology. Mike joined our team in 2018 as an Account Manager and since then, he has been focusing on helping his clients every day.

Trevor Rinn

Technical Support

Trevor holds over 11 years of experience in technical support and a Network Administration diploma from CDI. He excels in customer service, has a passion for solving problems, and strives to make every experience an exceptional one.

Katie McNeill

Technical Support

Katie started working in customer service in 2010 and has always been interested in computers and how they worked. She attended Robertson College and received her Network Administrator diploma in January 2018. She is dedicated to providing exceptional customer service and solving all MaxiDent-related issues quickly and efficiently.

Mel McInnes

Technical Support

Mel has been with MaxiDent for over a year and holds over twenty years of tech support and customer service experience. He goes above and beyond for his clients, providing excellent technical assistance as well as helpful advice and tips. He is well-known for his incredible patience and desire to make sure each client receives top notch service, staying on top of the issues until his clients feel confident that they have been fully and completely resolved.  

Connie Manalac-Din

Technical Support

Having been with the company now for over 9 years, Connie doesn’t confuse efforts with results. She has been performing system support for over 18 years and sets high standards of performance for herself, therefore making sure that her clients receive only the best in technical assistance.

Amber Gerylo

Technical Support

Amber exudes patience and knowledge and is always willing to help. Bringing to her position over 10 years of customer service experience, she enjoys finding solutions and thinking outside the box as well as interacting with and helping clients to quickly resolve their technical challenges. Amber graduated with honors and holds a Network System Administration diploma from Robertson College.  

Kyle Salangoste

Technical Support

Kyle is a recent graduate of Red River College, earning a Network Services Technician Certificate. Although he has only been part of the MaxiDent family for 1 year, learning the ins and outs of our software and the dental specifics has been a breeze for him, and it shows in every technical support call he takes. Kyle has been a great addition to our MaxiDent family and with over 3 years of customer service experience, he is thrilled to be of service to all our dental clients. 

Lathaniel Ruscito

Marketing & Public Relations

Lathaniel has fulfilled a few roles with MaxiDent, before finding his passion towards marketing and public relations. In his role, he controls and directs all marketing activities and oversees the creative process from concept to tangible results. Through deep knowledge of the dental industry, Lathaniel understands the importance of media communication and is continuously working towards enhancing MaxiDent’s media reach and connections. 


Ivo Bello

Senior Support

As a Senior Support Technician, Ivo tackles complex issues that go far beyond the regular day-to-day challenges. Ivo came to this meticulous yet rewarding role after spending over 5 years as an Implementation Technician. Leveraging his technical experience in computer and network support coupled with his knowledge of MaxiDent’s system, he is delivering exceptional service day after day.

Michael Pascual

Software Deployment Technician

As the Implementation Technician, Michael conducts and oversees all data conversions, installations and infrastructure reviews for our clients. Before coming to this role, Michael was a Technical Support Representative and was spending his days assisting clients, when they needed it the most. He holds a Network Administrator Diploma from Robertson College and has been providing customer service for over 9 years.

Griffin Howard

Customer Service Support

Griffin holds 6 years of customer service experience and has a friendly, sincere and professional attitude. He is passionate about delivering the most enjoyable and exceptional experience possible to all of our clients with every call.